Wednesday, January 14, 2009

{ ikea in the house }

Oops...it appears Ikea didn't get the memo.


bw/photos/stylus/66704-Ikea-office.jpg

Pictured here is the Swedish retailer's vision for the new Oval Office, decked out, head-to-toe in full Ikea glory. The replica, which is on display in Union Square in Washington D.C. through Wednesday, is actually part of a new Ikea ad campaign, "Embrace Change 09", that honors President-Elect, Barack Obama. 

Full details of the campaign are here. Don't miss the Embrace Change 09 site where Ikea fans can design their own Oval Office {and voice their suggestions for "fiscally responsible furnishings"}. Clever branding at its best!

6 comments:

Kasey said...

i have a white slipcovered couch from ikea, and LOVE it. I love that place....

IRENE said...

Clever, indeed.

Mrs.French said...

Ikea takes genius to a new level! I love this, a much more cosy version...hehe! xo t

Julia said...

This makes me laugh! How delightful!

please sir said...

That is so freaking great!

The Lil Bee said...

Totally gotta give 'em props. That is AWESOME. Even if they did just jake me on my chair (damnit!)

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