{ i love you too Makool }

I've always been a sucker for well designed packaging. This is nothing revolutionary--I'm certain many of you can relate. It almost doesn't matter what the actual product is, if packaged well, I'm sold. As I do more and more of my shopping online, I realize that beautiful, well styled photography is the new packaging. I'm like a junkie...the first photo lures me in and before I know it, I can't stop myself from clicking away. 

Online boutique, Makool Loves You, had me the second I saw those handle bars and the bike basket. All of a sudden I don't want to ride my bike again unless I'm wearing their irresistibly stylish barquentine skirt. 

And now I find myself fantasizing about dashing to the Farmer's Market with my eco friendly, and uber stylish shopping bag. A bit chilly? Sweatshirts will not longer do. No, no, no...I must wrap myself in Makool's perfect Ketchup coat.

With a name like Fairweather and an irresistible cowl neck detail and oversized buttons and pockets, how can one not be smitten with this shirt? I can't figure out what that darling little box is behind the model, I just know I love it!

There's no doubt...Makool is beyond cool and I want to live the Makool Loves You lifestyle. The fact that this small clothing label was started by a talented, newly married couple based in Portland Oregon only adds to the allure. 

Check out their well edited shop for yourself and be sure to pop over to their lovely blog, which I found to be just as tantalizing. 

Good News for all of you Portlanders...Makool Loves You is in the midst of construction on their new retail location in Southeast Portland. They're targeting an early Summer opening. { Just one more reason for the rest of us to be envious that we don't live in your fair city. }

Quick links:

Makool Loves You shop

Makool Loves You blog 

found via SeeSaw Designs

Coming up Thursday on S.HOPtalk: Thursday Thoughts and a fun reader giveaway--

don't miss it!