Wednesday, January 14, 2009

{ ikea in the house }

Oops...it appears Ikea didn't get the memo.

bw/photos/stylus/66704-Ikea-office.jpg

Pictured here is the Swedish retailer's vision for the new Oval Office, decked out, head-to-toe in full Ikea glory. The replica, which is on display in Union Square in Washington D.C. through Wednesday, is actually part of a new Ikea ad campaign, "Embrace Change 09", that honors President-Elect, Barack Obama. 

Full details of the campaign are here. Don't miss the Embrace Change 09 site where Ikea fans can design their own Oval Office {and voice their suggestions for "fiscally responsible furnishings"}. Clever branding at its best!

6 comments:

  1. KaseyJanuary 14, 2009 at 8:39 AM

    i have a white slipcovered couch from ikea, and LOVE it. I love that place....

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  2. IreneJanuary 14, 2009 at 9:46 AM

    Clever, indeed.

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  3. Mrs.FrenchJanuary 14, 2009 at 10:24 AM

    Ikea takes genius to a new level! I love this, a much more cosy version...hehe! xo t

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  4. JuliaJanuary 14, 2009 at 10:29 AM

    This makes me laugh! How delightful!

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  5. please sirJanuary 14, 2009 at 11:21 AM

    That is so freaking great!

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  6. deeJanuary 14, 2009 at 7:22 PM

    Totally gotta give 'em props. That is AWESOME. Even if they did just jake me on my chair (damnit!)

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